Our Coastal and Country brand provides the platform for us to augment change and, by using the range and quality of services created around our local knowledge and specialisation, to market intriguing properties of merit in a superior manner by adopting a holistic and innovative approach by tailoring a plan that blends digital media, social web interaction and mobile marketing strategies. Add to these PR, research into the history and provenance of a property, interviews with vendors, high quality professional photography and sales integration – all aligning to produce the required outcome. A far better result than just focusing on specific components in a piecemeal fashion. People in general don’t buy a property because of its ‘features’ – they buy a home because of the way it makes them feel. It follows, therefore, that the marketing material should read less like an inventory of power points and cupboards but should inspire instead the interest and imagination of potential buyers, allowing them to connect with the home and the new life it could offer them.
Our book commemorates 30 years of selling homes in and around Rye if you could not attend the evening please do call into the office to collect your copy.